Mount Nittany Health, a community healthcare provider and operator of the 260-baed Mount Nittany Medical Center in State College, Pennsylvania, is being sued over the alleged use of tracking code on its website and the impermissible disclosure of sensitive patient data to third parties such as Google and Facebook.
A recently published study indicates 99% of U.S. hospitals have used tracking code on their websites that collects the data of users as they navigate the website. The code is typically used to analyze website usage with a view to improving websites and services. The data collected is transmitted to the providers of that code and can be made available to third parties such as advertisers and is often used for serving targeted adverts and for other marketing purposes. Several health systems and hospitals have reported breaches of patient information due to the use of the code over the past few months, including Community Health Network, WakeMed Health and Hospitals, Advocate Aurora Health, and Novant Health, and lawsuits have been filed across the country in response to these disclosures, which are generally not permitted under the Health Insurance Portability and Accountability Act (HIPAA).
The Mount Nittany Health lawsuit was filed in Centre County Court in Pennsylvania on behalf of two unnamed plaintiffs, John and Jane Doe, by attorney George Bochetto of the law firm Bochetto & Lentz. The lawsuit claims the sensitive information of website visitors was collected via code such as Meta Pixel and was transferred to Meta and other third parties without the knowledge or consent of website users.
The code transferred personally identifiable information and information gathered from actions taken on the websites, from which it can be inferred that an individual was a patient of the medical center or was being treated for a specific medical condition. That information is used to sell advertising, and the website owners that install the code are provided with information about ads they have placed on social media networks such as Facebook and Instagram and are able to target individuals who visited their website with advertising.
The lawsuit alleges Mount Nittany Health is continuing to use tracking code on its website and has not notified individuals about the impermissible disclosures. At present, there is no notice on Mount Nittany Health’s website about a tracking code-related data breach and no data breach is listed on the HHS’ Office for Civil Rights breach portal. The lawsuit alleges invasion of privacy, breach of duty of confidentiality, unjust enrichment, and violations of the Wiretapping and Electronic Surveillance Control Act and seeks $1 million in damages.
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